Innovation and Materials
Rado is famously known as the “Master of Materials.” The brand innovates by incorporating high-tech ceramic, hardmetal, sapphire crystal, diamonds, titanium, and platinum into its watches
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. High-tech ceramic offers lightweight, hypoallergenic, scratch-resistant, and durable properties, contributing to comfort and longevity. Rado also introduced the world’s first scratch-proof watch, the DiaStar in 1962, reinforcing its commitment to durability